Led by CMOAxis in India, NewBase360 in Southeast Asia, and Precise Communications in the Middle East, Altruist has pioneered the concept of MPO across regions. We design, run, and optimize marketing and sales workflows as a unified entity to accelerate pipelines, from strategic foundation to exceptional execution. Our model scales flexibly and delivers transparent, measurable outcomes anywhere in the world.
What MPO / SPO Delivers
Integrated marketing and sales operations — from strategy and creative to MarTech, demand generation, and revenue execution.
MPO Core: Operate-as-a-Service
An integrated marketing operating model that functions as an extension of the client's team. By tailoring strategy, content, design, media, digital, and marketing technology to client needs, we streamline execution, improve efficiency, and drive measurable business outcomes.
MarTech, Data & AI Automation
Marketing automation, Customer Relationship Management (CRM) integration, analytics, and AI-powered workflows designed to simplify processes, improve customer engagement, and provide actionable insights for better decision-making.
Content & Creative Studios (GenAI-Accelerated)
Strategic content, creative design, video production, thought leadership, and storytelling developed for today's multi-channel environment. AI-enabled workflows support faster delivery while maintaining quality, consistency, and brand integrity.
Digital, Media & Performance
Performance-driven campaigns across search, social media, paid media, programmatic, SMS, and broadcast channels, combining audience targeting, optimization, and analytics to maximize reach and engagement.
Demand Generation: ABM & Pipeline Ops
Targeted demand generation and ABM programs that help attract, engage, and nurture high-value prospects through personalized campaigns, strategic content, and multi-channel outreach. Designed to strengthen pipelines and accelerate business growth.
SPO: Inside Sales & SDR-as-a-Service
Dedicated sales support services that help identify prospects, qualify leads, schedule meetings, and create stronger alignment between sales and marketing teams to drive revenue opportunities.
Retail, Activation & Experiential
End-to-end support for product launches, retail activations, events, outdoor campaigns, and brand experiences. From concept development to execution, every initiative is designed to create meaningful audience engagement.
Regional MPO Leaders Under One Altruist Umbrella
CMOAXIS in India, NewBase360 in Southeast Asia, and Precise Communications in the Middle East — united to deliver marketing and sales process outsourcing at global scale.
CMOAXIS · India's First Marketing Process Outsourcing Company
Established in 2008, CMO Axis is a pioneer in Marketing Process Outsourcing, with shared services delivery across MarCom and MarTech. It operates as a structured, outcome-driven extension of the marketing function.
NewBase360 · Global Leader in Marketing Process Outsourcing
NewBase360 has been crafting award-winning, full-stack marketing solutions since 1972. Its integrated approach brings together strategy, content, creative, digital, and media to deliver impactful programs across APAC and beyond.
Precise Communications
A pioneer in Marketing Process Outsourcing in the UAE, Precise Communications blends traditional and digital marketing to deliver integrated, results-driven communication solutions across the marketing ecosystem.
Built for Predictable, Measurable Growth
From strategy to execution, across design, digital, events, content, media, technology, and analytics.
Solutions customized to business goals, challenges, and ambitions — never one-size-fits-all playbooks.
Operating as an extension of the team and never as an external vendor — aligned to your growth objectives.
Ready to Accelerate Pipeline Growth with MPO & SPO?
Unify marketing and sales operations under one roof — with transparent, measurable outcomes and a team that operates as your own.